How Local SEO Will Boost Your Business

Local SEO

By now most business owners realize the importance of SEO to their company, but some still do not understand the difference between SEO services and local SEO services. there is a big difference and if you are a brick-and-mortar company offering products or services then you"re going to want to read this article. 

 

The biggest difference between common SEO and local SEO is the way the search phrases are made and what people are searching for. When performing search engine optimization for something, in general, you might use the keyword of Furnace Cleaning, but if you"re trying to perform local SEO Services then the keyword might be Edmonton Furnace Cleaning. the biggest difference is obviously the location. most small business owners or going to be looking for local SEO services, not regular vanilla SEO.

 

A few years ago Google released a local SEO algorithm the made it very clear that they were going to rank local businesses in a special place, so they better start preparing with a focus on local or nearby instead of international branding.  And truly what small business owner wants to be found by somebody in Florida if their business is in Spruce Grove Alberta?

 

Having your website focused on local services or products is an immediate game changer for most businesses, if you are found in the top five search results on Google it is going to dramatically increase the amount of traffic going to your website and increase your ROI immensely. If your company is ranking really well for a city that you do not service or sell your products in it is essentially a wasted click, make sure all your content is geared towards your local market. If you plan on expanding your business into new marketplaces give your SEO firm heads up a few months before you plan on making the move so that they have the opportunity of building up your presence in that area before you even start.

 

When considering what keywords you want to rank for don"t be too narrow-minded, think of long tail keywords instead of just Ultra focused keywords. an example of this would be “Edmonton furnace cleaning” as a focused keyword versus “how much does Edmonton furnace cleaning cost?” as a longtail key phrase.

 

Getting Into The Google 3 Pack

Getting your business listed in Google 3 pack might be one of the most important forms of marketing and advertising that you can have.  You must first claim your local business listing with Google, you have to apply for this and wait for them to send you a postcard that will have a code so that you can have a shot at getting in the 3 pack. There are a few things that you can do to improve your 3 pack ranking, you do this by having a consistent NAP  which stands for name, address, phone number on the internet.  This is a very important step, the more consistent you are in this step the higher your ranking is going to be.  the more times your company shows up with a consistent NAP  on citation sites the better. The next thing that you can do to increase your ranking on the Google 3 pack is to get reviews. Google puts a great amount of emphasis on companies that get reviews, you"ll typically notice that the company that has the most reviews is at the top of the Google 3 pack but this is not always the case.

 

This is not something that happens overnight, you have to work at this and give the search engine algorithms time to implement your SEO strategies. some people will tell you that they can get you into the top of Google"s search engines and even their 3 pack in a matter of days, any reputable SEO company is going to know that the Not true and if they can it will be a very short-term thing quickly followed by a Google penalty that will see your website move down the rankings fast.