Content Marketing – 2020 Ranking Factor
Why You Need Content Marketing in 2020
Content marketing is very important for today’s SEO purposes here are a few ideas on how to combine your content marketing with search engine optimization.
Social Networking Sites – Make sure that you post all your content on social networking sites such as Google Plus, LinkedIn, Pinterest, Facebook, and Twitter.
Video-Sharing Sites – if you’ve taken the time to make some great videos and only put it on YouTube you are missing out on a ton of links and potential traffic from other sites such as Metacafe, Hulu, Vimeo, Yahoo! Screen, and Dailymotion. Make sure you upload your videos to all of these great video sharing sites.
Audio Submissions – Do you have some great audio that you would like to share with people? Places like Bandcamp, YourListen, ReverbNation, 8 tracks, playlist.Net, Sutra.Com, are all great places to post any of your audio content.
Web 2.0 Sites – Web 2.0 sites are a great source of backlinks that can live a life of Their Own and bring you more traffic. Most Web 2.0 are free and here is a shortlist of some of the best: WordPress, Tumblr, Weebly, Blogspot, Webs, and LiveJournal.
Slide Sharing Sites – have you made a great slideshow that you’re really proud of and want to give more exposure for it and the backlinks? a great place to post it would be sites such as AuthorStream, slide serve, my pic, power show, Zoho, SlideRocket, SlideShare, slide World, Scribd, and slide boom.
Image Submission Sites – want to share your photographs with the world? The best ones out there are Photobucket, Panoramio, imager, Flickr, and Twitpic. you should have accounts on all of these if you are in the photography business or just want to gain some valuable backlinks.
Always make sure to avoid duplicate content, keyword-heavy content, link farms, doorway pages, and spammy guest blogging. a great way to make additional use of a piece of content is to repurpose it. Let’s say you make an infographic, what else can you do with it? The first thing that comes to mind for me, or a video graphic. you could also create a podcast out of it or if you’re not into that hire professional to do it for you. Maybe you can be turned into a full webinar or a slideshow. there are lots of ways to repurpose one piece of content to get the most out of it.
Hyper-Targeted Content Marketing Techniques
Increasingly, the best way to interact with customers is on social media by taking advantage of Hyper-Targeted Advertising. Show off your goods on Instagram, tweet out time-sensitive info on Twitter, create calendar events and groups on Facebook.
Mark them all with your unique branding.
WoodBuffalo Design is here to help you navigate the confusing online waters and connect you to your customers where it matters, and look good while doing it. We’ll teach you how to set up multiple online accounts, link them together, grow your followers, and make sure your prospective customers are looking at you.
From Restaurants to Vacation spots to Sports programs – it’s time to engage with your clientele on a more personal level, and engage with them on a personal, very public level. It shows you care about their concerns, experience, and enjoyment!
Wood Buffalo Design’s Inbound Marketing Process
Identify Your Target Audience. Identify who is the most likely to use your services, or identify the need your service fulfills!
Hyper-Targeted ads are then shown to your prospective customers. They are a bit more expensive per ad than traditional online advertising, but the results speak for themselves, with a much higher click-through rate than other types of advertising.
Find out what metrics can be used to identify them online. Sometimes it’s as simple as punching in an age range, sometimes you need to punch down deep to really find your ideal customer.
We call this “Hyper Targeting”
Now it’s time for you to capitalize! Use those hyper-targeted ads to show your customer an offer that they simply cannot resist, and will make contact. Use that valuable lead to build your customer base with new customers and loyal repeat customers.