Pay Per Click (PPC) Management

Wood Buffalo design Google AdWords

Google AdWordsGoogle advertising system is called Google AdWords, it is essentially an auction where advertisers have the opportunity to bid on keywords that they want their clickable add to show up in Google search results. This is Google’s main source of Revenue since advertisers to pay for these clicks.


How does AdWords work?

Any company is able to enter the AdWords bidding process based on the competitiveness of the keywords their bidding for,  depending on how competitive their keyword is will determine a cost per click result. it is important to do keyword research before entering into an AdWords auction. Depending on the type of business you are in it may or may not be worth proceeding with a Google AdWords auction.


How much does it cost to advertise on Google AdWords?

Google AdWordsThere are numerous factors that will affect the cost of AdWords advertising, And this is a question that we here all the time, especially from people who are just starting out on paid search. Unfortunately, there is no easy answer to this question, as it is not the same for every business. the answer is usually going to be unsatisfactory two people because “ it depends”.

Adwords has a lot of variables that will determine the cost of your AdWords spend. First, you must understand the Google AdWords is based on an auction that will reward a business that has a high-quality campaign with lower cost and better placement. Cost-per-click for CPC can range from $1 to as much as $50 depending on the competitiveness of the keyword and lifetime customer value. the average small business will spend approximately $9,000 to $10,000 per month on their AdWords campaigns.


The nice thing about AdWords is that you can control your ad spend with tools such as scheduling, geo-targeting, and device targeting. There is no other type of advertising that allows you to focus in so clearly on your optimal customer.


How is your search position determined by Google Adwords?

You’re Ad Rank is determined by your CPC bid X your quality score. this means the maximum bid that you have allowed for your keyword x  how relevant and useful you’re at is to the user will determine your quality score and ultimately determine your ads placement.


So does Google AdWords work?

The simple answer to this question is yes, Google AdWords is an extremely effective method of advertising. but it must be done right to make financial sense. there are many variables that must be taken into consideration for an effective PPC campaign. The last thing you want to do is be paying for ads that are not effective.

A good PPC campaign will be able to maximize your volume and Roi, just showing up in the search results is not enough. if you are paying $15 for a click and it takes 4 clicks to sell one of your product or service then you have just spent $60 for that customer. if your product or service is only valued at $100 then PPC advertising would not be good for you in this case. Your PPC campaign must be managed properly to get the most return possible.

Wood Buffalo design will offer a full-service PPC campaign management for initial engagement of 6 or 12 months, certain situations might warrant different terms.


Contact us today for a PPC quote.