When the good folks at A1SCS needed a complete re-branding we worked with them to build a new logo, business cards, presentation folder, sell sheets, after service reports, and vehicle graphics that would showcase their abilities as a service company and the required safety involved in their industry.
Step One: Branding, Design & Print Materials
Phase one of this project included building a new logo that would represent their company and be easy to print and embroider on their uniforms. We created four designs with their input and this logo was chosen the winner. Once we had a design to work from we went on to create business cards and a presentation folder that showcased their services even if the sell sheets were misplaced.
Step Two: Online Design & Social Media Setup – Facebook, Twitter
Step Three: Was to create a custom Facebook ad campaign that targeted their potential clients at a very affordable ad spend.
We are able to use our advanced Facebook targeting techniques so that only locally targeted people are going to see this advertisement saving our clients a pile of money on ad spend.
This method of advertising has astronomically higher returns than other more traditional media’s such as radio or print advertising.
Results Of Project
/////////////The customer was very pleased with the results of a $500.00 ad spend which netted them 45 new customers and over $13,275 in revenue. This means their current ad spend was $72.00 per customer compared to $225.00 per customer when they sent out their last print advertising. Their total spent on this promotion was 25% of the revenue brought in, when they ran the promotion a second time with the same ad spend and the management fee of $1000.00 their cost per customer will drop to $33.33 per customer or 11% of projected revenue.////////////