Our friends at Black Bull Steak & Pizza needed some help with online marketing, one of the projects we completed for them was this Campaign promoting their new Birthday Club promotion.
Step One: We built a video to quickly explain the program.
Step Two: We created a squeeze page to encourage customers to visit the restaurant on their birthday or Sign Up with their Email Address for Free Cake.
Step Three: Was to create a custom Facebook ad campaign that targeted their potential clients at a very affordable ad spend.
We are able to use our advanced Facebook targeting techniques so that only locally targeted people are going to see this advertisement saving our clients a pile of money on ad spend.
This method of advertising has astronomically higher returns than other more traditional media’s such as radio or print advertising.
Results Of Project
/////////////The customer was super happy with the results of a $500.00 ad spend which netted them 45 new customers and over $13,275 in revenue. This means their current ad spend was $72.00 per customer including production cost on the video and squeeze page compared to $225.00 per customer when they sent out their last print advertising. Their total spent on this promotion was 25% of the revenue brought in, when the run the promotion a second time with the same ad spend and the management fee of $1000.00 their cost per customer will drop to $33.33 per customer or 11% of projected revenue.////////////